The Extreme Sports Company is a pioneering licensor that owns and manages the EXTREME brand. We originally founded The Extreme Sports Channel and launched it in over 60 countries. Today we are extending the brand, our fans and a collection of distinctive products, services and experiences for them with our licensing partners.
Unapologetic, irreverent and anti-establishment, EXTREME is the lifestyle in a brand with serious attitude. It encompasses all the sports, the music, the art and the fashion and reflects the common attitude and behaviour of a big part of youth culture and represents it in its purest form.
In 1998 Al Gosling realised that a massive part of youth culture had been ignored by mainstream media. From this insight he had the vision to create the EXTREME brand and the tenacity to launch The Extreme Sports Channel in over 60 countries.
Al rooted the brand in the ‘Do it Yourself’ counter culture of surf, skate, snow and punk rock from day one and to this day it continues to broadcast 24 hours a day, seven days a week, 365 days a year to our millions of fans.